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Our experts

We work with a trusted pool of experts, each bringing deep expertise in a specific domain. Depending on the needs of your project, we engage consultants with proven experience in areas such as data strategy, change management, AI implementation, digital product design, process optimisation, and leadership development. This flexible network allows us to assemble the right skills at the right time—always aligned with your business goals.

Our Change  Specialists

Get to know the team behind AIM. Together we can take your organisation to the next level.

Founder & Managing partner

Samantha Lagendijk

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Samantha Lagendijk is co-founder of AIM and a strategic advisor in business transformation, leadership development and change. With experience across sectors such as real estate, automotive, tech and sustainability, she combines systemic thinking with a strong focus on execution.

Her work is grounded in driving innovation, strengthening organisational resilience and guiding leadership teams through complex transitions.

Founder & Managing partner

Emiel Kruijd

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Meet Emiel Kruijd, co-founder of AIM and a senior leader in IT strategy, digital transformation and applied AI. He has led numerous large-scale projects across industries, with a focus on aligning technology with strategic business objectives.

With a strong analytical approach and hands-on leadership style, he helps organisations modernise their digital backbone and accelerate innovation in a rapidly evolving landscape.

Operations & Brand Manager

An Melis

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Meet An, the cornerstone of our team. She excels in operational efficiency, fostering positive workplace dynamics. Her passion for people, creativity and visual representation drives organizational growth and sustainable change.

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